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Helio is a Bangladeshi smartphone manufacturing brand and a part of Edison Group which is the founder of the well-known Symphony Mobile as well. Our analysis indicates that Helio phones are made explicitly for low-mid to mid-range budget consumers with premium features and performance. Symphony is renowned for releasing low-budget smartphones. So, Edison Group created a separate entity for manufacturing phones with higher specs and extended features. It can be because of internal business structure, company strategy, research or development purpose. A similar example is the Chinese BBK Electronics which is the owner of two successful brands Oppo and Vivo. So, this type of business is not uncommon in the phone industry.

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